Where To Find The Hottest Color For Fall ― PURPLE

With TCU students flooding back to town and TCU football kicking off, it’s time to add a pop of this regal hue to your wardrobe and everything else. Let’s face it, you can never have enough purple in your life. Many boutiques and brands are here to help. Here is our guide to this must-have fall hue ― all things TCU purple ― in Fort Worth.

The Crescent Hotel

Luxury Western footwear brand CHAZLYN Boots by Chaz Pilarcik is returning to its Texas roots with an exclusive three-day pop-up at The Crescent Hotel. the event will unveil CHAZLYN’s first-ever TCU-inspired design – a handcrafted, limited-edition purple boot that fuses game-day energy with elevated fashion. Fort Worth locals and hotel guests are invited to shop the new drop, with prominent Horned Frog embellishments, for three days only ―  September 11 through 13, from 4 pm to 7 pm.

La Pulga Tequila

Fort Worth’s locally owned tequila brand has once again partnered with TCU Athletics to introduce a new 2025 edition Horned Frog-themed bottle, celebrating the brand as “Official Tequila of the Horned Frogs”. Last year’s edition sold out in days. The bottle has a TCU Horned Frog outlined in purple, complete with striking blood red eyes. In case you are new to town ― Horned Frogs spit blood out of their eyes. A portion of the proceeds from the sale of each Horned Frog bottle will benefit Assist the Officer, a local non-profit organization benefitting the Fort Worth Police Department.

Johnnie-O at Westbend

Did you know that the Johnnie-O location at Fort Worth’s WestBend was the company’s first ever brick and mortar? It’s true. Now the national brand offers a wide array of hometown collegiate gear, but the entire back section of the Fort Worth store is decked out in purple. Go get you some.

The Market at Ridglea

The cooperative market is filled with various vendors, and many have their game day gear front and center. Baseball caps, clear bags, jewelry, headbands, and more. Grab a singular piece to add to your wardrobe or pull together the entire outfit. With several boutiques located under one roof, there’s no way you’re leaving here empty-handed.

Loft 22 Cakes

Baker Tareka Lofton’s signature cakes are perfect for any watch party. Her Blackberries and Cream Cake features delicate vanilla cake layers, complemented by lavender-tinted vanilla buttercream. Each slice is adorned with luscious blackberry compote and her signature mousse.

Monkee’s of Fort Worth

Having moved from its original home in Clearfork last year, Monkee’s can now be found at 4500 Hartwood Drive, Suite 120. The boutique is filled with an upscale range of brands from Joy Joy, and Crosby to Elizabeth James and Heidi Houston. No matter the season, you are bound to find pops of purple on display.

The Squire Shop

Right next door to Monkee’s is something to get the guys game day ready at The Squire Shop. Gentlemen need to sport their school pride as well. Choose from Cutter & Buck, Johnnie O, Peter Millar, and Smathers and Branson, plus many more brands, and you’ll be game day ready.

Local Design Studios

This is one of Fort Worth’s favorite gift shops. The collective has everything from stylish kids’ clothing by Lila & Hayes, to clear stadium bags and jewelry by Kori Green, and boots by City Boots. Purple goes with everything after all.

Color Game

This fun color coordinated boutique opened at 4725 Camp Bowie Boulevard in March of 2024, bringing its A-game to your game day. Erica Bracken got the idea for the shop while on the hunt for the perfect shade of purple and not finding it. With her background in fashion merchandising, she saw an underserved segment. So, Color Game was born. Inside you’ll find other colors too, but purple is prominent from clear bags, to scarves, and every detail to pull the entire outfit together.

This fall, you don’t want purple, you need it. And, you’re going to see an awful lot of it all over town. Let’s Go Frogs!